Everything below was produced by the C2B Team, now operating as Culture and Play LLC. Each piece says what our team did and what it didn't, so you can judge the fit without taking our word for scope.
Site survey · October 2026
The City isn’t providing site drawings, so we went and documented the site ourselves: geotagged photos and video of every outdoor area, the mall’s level plans and exterior layout, circulation, and access from the Metro K Line. That material is the starting point for the Conceptual Site Plan and Space Allocation Strategy.
1 · Concept films
Both of these are concept films: they sell an experience that doesn't exist yet, which is precisely what the Nations Plaza concept video has to do.
A concept film built to pitch a travelling football museum and visitor experience, currently under evaluation for licensing.
A concept film for a fan activation built around the 2026 World Cup, created to present the idea to brands and rights holders.
1b · The document behind the film
The film sells the idea in two minutes. This is the document underneath it: an 8,000 sq ft visitor experience broken into thirteen themed zones, each with its visitor journey, its interactive format and its sponsorship opportunity. It is the closest thing we have to the Guest Experience & Programming Framework and the Interactive Experiences inventory that Nations Plaza Phase I calls for.
Main Entrance · The Museum · Hall of Fame · Passion & Pride · Controversies · Best Goals · The Finals · Live Stage · Play the Game · Goal-Side Lounge · Media Hub · The Store · Portraits.
Every zone is specified the same way: what the visitor does, what gets built, and where a sponsor or a partner nation can live inside it without breaking the experience.
A plaza of participating nations poses the same design question as a travelling museum: how a visitor moves, where they stop, what they can play, and how a sponsor or a nation shows up as part of the experience rather than as signage on top of it.
We’d run the same method for Nations Plaza — with the Caribbean and African nation track and the CD8 community track feeding the zone design rather than bolted on afterwards.
2 · Events produced end to end
On both of these we owned the concept, the production and the content. The videos below are ours too: same team, same project.
Competitive racing activation for Círculo Creativo USA, the association of Hispanic creatives in U.S. advertising. Simulators, branded track, live competition and content capture across the night.
U.S. premiere of the Argentine Football Association's official film. Largest single-night production we've delivered: stage, screens, programming, hospitality and crowd flow, with celebrity and influencer coverage extending reach well beyond the room.
3 · Activation concepts with community outreach
Two live examples of the format we’d use for Nations Plaza: the experience, the programming, the audience and the outreach component, in one navigable document. Both are embedded below — scroll inside each frame, or open it full screen.
Retail-anchored fan programme for a footwear chain whose customer base is predominantly Latino: five station formats, neighbourhood tournaments and a participation mechanic that runs across locations. Written in English, built around a dwell-time benchmark we hold from a previous retail programme.
A culture-first activation programme presented jointly with two partner studios. We kept it in Spanish because the audience is Spanish-speaking — that is how we work, rather than writing in English and translating afterwards.
4 · Nations, community and South Los Angeles
We’re based in Culver City, a short drive from the site. Walkthroughs, community meetings and coordination with the Council office can happen in person and on short notice.
Nations Plaza brings together Caribbean and African nations, so the engagement track should be led with organizations rooted in those communities. Around the site there is a dense cultural network to build on: the Pan African Film & Arts Festival, which has long used the Cinemark at Baldwin Hills Crenshaw as its home; the Museum of African American Art, inside the mall itself; and the performing arts, film and community organizations of Crenshaw and Leimert Park.
Our approach is to bring those partners into the work rather than speak for them: a stakeholder map of nations, consulates, diaspora and community organizations, direct outreach, and facilitated conversations whose findings shape the programming and the zones.
We’re also active in several chambers of commerce across Los Angeles County, which gives us faster routes to local business introductions for vendors and sponsors. We’ll approach these organizations as part of the work, and we’re equally glad to work alongside any community partner the prime already has in place.
5 · What we can own in Phase I